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D. et al. 2009), copyright (c) Emerald Group Publishing Ltd, all rights reserved; Figure 10.14 from Visual and verbal communication in the design of eco-label for green consumer products, Journal of Interna- tional Consumer Marketing, 16(4), p. 88 (Tang, E.
It covers environmental management systems, environmental auditing, eco-labeling, life cycle assessment, environmental aspects in product standards, and environmental per- formance evaluation (www.14000.org).
Eco-labeling has emerged.
An eco-label can be defined as any symbol appearing on product packaging that seeks to inform consumers that a particular product is in some way less harmful to the environment than purchase alternatives (Tang et al.
In broader terms, an eco-label is a label which identifies overall environmental preference of a product or service within a product category based on life cycle identification.
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